What is companies face the common challenges during social maturity?
At the end of Groundswell: the common challenges companies face—and the progress they make, Charlene Li and Josh Bernoff talked about fundamentally, social technology requires companies to move away from traditional mass marketing and management techniques and concepts of control, and toward empowering and connecting individuals, whether customers or employees. this process is difficult. Companies face four fundamental obstacles to adopt social technological. The cultural issue , the problem of perspective , and the organizational issue , the real risks to social applications. Charlene Li and Josh Bernoff express highly conservative top-down cultures and heavily regulated industries that fear moving forward are two key reasons that companies remain dormant. A famous example is Eileen Fisher . They realized that its customers have the potential to spread positive energizing messages about the company. Eileenfisherny Instagram: look at the comment, we can notice the name loribusc...