Social Media Monitoring project #1
Introduction Amazon is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired the Whole foods market for US$13.4 billion, which substantially increased its footprint as a physical retailer. Amazon’s target audience Amazon is a worldwide brand. Because of this, people from around the world can buy products which they need to on Amazon.com. In a Google Trends analysis on the term “Amazon” in the past year, we can see that the term is popular in North and South America, Europe, the United Kingdom...