The king of Jewelers: Cartier engaging Social Media
Cartier International SNC is a French luxury goods conglomerate that designs, manufactures, distributes, an d sells jewelry and watches. Founded by Louis-Francois Cartier in Paris in 1847, the company remained under family control until 1964. The tradition of royals buying Cartier jewelry started in 1856, when princess Mathilde, from the French aristocracy, became enchanted by the creations of Louis-Francois Cartier. Cartier was appealing to royals not only because of the excellence in craftsmanship but also because of its innovation and extravagance. Nowadays, the Fine Jewelry and Watches brand continues to carry the heritage, rarity, excellence, and extravagance that defines it and manages to reflect it through their social media strategy. EXCEPTIONAL DIAMOND PAIRING Cartier’s social media platforms include Instagram , Facebook , Pinterest , Twitter , Youtube , and most recently, Snapchat. They have an e-commerce site and a few phone applications, including a Bridal App ...