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 Introduction Amazon is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired the Whole foods market for US$13.4 billion, which substantially increased its footprint as a physical retailer.  Amazon’s target audience  Amazon is a worldwide brand. Because of this, people from around the world can buy products which they need to on Amazon.com. In a Google Trends analysis on the term “Amazon” in the past year, we can see that the term is popular in North and South America, Europe, the United Kingdom...

W e all know A warehouse club is popular in America. One of the popular is Costco and BJ’s wholesale club , at first glance, Costco and BJ’s Wholesale appear quite similar, both are warehouse club operators that specialize in selling products in bulk. They also both opened their doors at approximately the same time. The first Costco opened in 1983 in Seattle, while BJ's started operations in New England in 1984. Like many discount retailers such as Costco and Big Lots , BJ's Wholesale Club has enjoyed a strong sales and earnings boost from the coronavirus pandemic . With consumer budgets tightened and non-essential competitors forced to close their doors, BJ's saw its second-quarter results handily beat previous records. How to spread BJ’s brand on pandemic? 👀 The initiatives BJ's took include greatly strengthening its digital wing , especially the appliance, home improvement, and telemedicine segments. Marketing and services were aimed at an influx of younger membe...