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How companies utilize the groundswell

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For the past few weeks, we’ve discussed ways to engage social media and groundswell . In today’s post, we’ll discuss not only how you can embrace the groundswell , but how you can use it within your own company and any sales .  Groundswell   👇👇👇 In this book“ Groundswell: Winning in a World Transformed by Social Technologies ,” Charlene Li and Josh Bernoff show how we can benefit from embracing the groundswell, engaging with audiences on Facebook, Twitter, and using the groundswell within our own companies.  Reading from the nine-part, we will know more information Embracing the groundswell . The book stresses the importance of embracing the groundswell. From reading, I know they mean that we should embrace the opinions and potential ideas that audiences have for our companies. If one company trying to figure out what products to make, how to package them, and how to sell them, from that we will know embrace customer is important. Because customers don’t take long to ...