How BJ’s wholesale club use digital services during the pandemic.
W e all know A warehouse club is popular in America. One of the popular is Costco and BJ’s wholesale club , at first glance, Costco and BJ’s Wholesale appear quite similar, both are warehouse club operators that specialize in selling products in bulk. They also both opened their doors at approximately the same time. The first Costco opened in 1983 in Seattle, while BJ's started operations in New England in 1984. Like many discount retailers such as Costco and Big Lots , BJ's Wholesale Club has enjoyed a strong sales and earnings boost from the coronavirus pandemic . With consumer budgets tightened and non-essential competitors forced to close their doors, BJ's saw its second-quarter results handily beat previous records. How to spread BJ’s brand on pandemic? 👀 The initiatives BJ's took include greatly strengthening its digital wing , especially the appliance, home improvement, and telemedicine segments. Marketing and services were aimed at an influx of younger membe...