Talking and listening is same important in Groundswell
Reading Reflections #1 F rom reading capture two: one of the listenings to the Groundswell and talking with Groundswell, we will know the value of a brand belongs to the market, and not to the company. The company in this sense is a tool to create value for the brand. And why listening is so important, the Market research is very good at find answers to questions, at the same time, market research is listening to their customers’ questions. After reading, we can obtain the two ways to research the company’s questions. Wow, it’s amazing, if I don’t read this part, I still as a foolish person. If we want to research the public voice, or public require . We can google the product name along with the words. Or google blog search. Check out what the people who have tagged the company or the products on delicious are saying. Besides, we still can set up our own private community , customers can ask questions and obtain answers from the community. Also, the company shoul...