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At the end of Groundswell: the common challenges companies face—and the progress they make, Charlene Li and Josh Bernoff talked about fundamentally, social technology requires companies to move away from traditional mass marketing and management techniques and concepts of control, and toward empowering and connecting individuals, whether customers or employees. this process is difficult. Companies face four fundamental obstacles to adopt social technological. The cultural issue , the problem of perspective , and the organizational issue , the real risks to social applications. Charlene Li and Josh Bernoff express highly conservative top-down cultures and heavily regulated industries that fear moving forward are two key reasons that companies remain dormant. A famous example is Eileen Fisher . They realized that its customers have the potential to spread positive energizing messages about the company. Eileenfisherny Instagram: look at the comment, we can notice the name loribusc...

 Cartier International SNC is a French luxury goods conglomerate that designs, manufactures, distributes, an d sells jewelry and watches. Founded by Louis-Francois Cartier in Paris in 1847, the company remained under family control until 1964. The tradition of royals buying Cartier jewelry started in 1856, when princess Mathilde, from the French aristocracy, became enchanted by the creations of Louis-Francois Cartier. Cartier was appealing to royals not only because of the excellence in craftsmanship but also because of its innovation and extravagance. Nowadays, the Fine Jewelry and Watches brand continues to carry the heritage, rarity, excellence, and extravagance that defines it and manages to reflect it through their social media strategy.  EXCEPTIONAL DIAMOND PAIRING Cartier’s social media platforms include Instagram , Facebook , Pinterest , Twitter , Youtube , and most recently, Snapchat. They have an e-commerce site and a few phone applications, including a Bridal App ...

For the past few weeks, we’ve discussed ways to engage social media and groundswell . In today’s post, we’ll discuss not only how you can embrace the groundswell , but how you can use it within your own company and any sales .  Groundswell   👇👇👇 In this book“ Groundswell: Winning in a World Transformed by Social Technologies ,” Charlene Li and Josh Bernoff show how we can benefit from embracing the groundswell, engaging with audiences on Facebook, Twitter, and using the groundswell within our own companies.  Reading from the nine-part, we will know more information Embracing the groundswell . The book stresses the importance of embracing the groundswell. From reading, I know they mean that we should embrace the opinions and potential ideas that audiences have for our companies. If one company trying to figure out what products to make, how to package them, and how to sell them, from that we will know embrace customer is important. Because customers don’t take long to ...

Reading Reflections #1   F rom reading capture two: one of the listenings to the Groundswell and talking with Groundswell, we will know the value of a brand belongs to the market, and not to the company. The company in this sense is a tool to create value for the brand. And why listening is so important, the Market research is very good at find answers to questions, at the same time, market research is listening to their customers’ questions.   After reading, we can obtain the two ways to research the company’s questions. Wow, it’s amazing, if I don’t read this part, I still as a foolish person. If we want to research the public voice, or public require . We can google the product name along with the words. Or google blog search. Check out what the people who have tagged the company or the products on delicious are saying.  Besides, we still can set up our own private community , customers can ask questions and obtain answers from the community. Also, the company shoul...