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Prior to the social media monitor project, we compared Amazon and Walmart’s strategies. Amazon continues to be one of the most popular electronic business platforms in the United States. Despite its popularity, Amazon still has more competitors around the world, such as Walmart, Costco , and BJ’s . Following the amazon position, we have to admire Amazon💝 . Multi-segment positioning:💖 Amazon offers a wide range of products and services, successfully exploiting more than one segment at the same time. Specifically, the online retail giant sells almost 120 million products, appealing to the needs and wants of a wide range of customer segments.  Adaptive positioning:💖 the online retail giant closely monitors changes in the external marketplace and addresses increasing customer expectations by periodically repositioning products and services according to changes in the segment.  Amazon annual global marketing Looking at the graph , we can notice amazon's annual global marketi...

 Introduction Amazon is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired the Whole foods market for US$13.4 billion, which substantially increased its footprint as a physical retailer.  Amazon’s target audience  Amazon is a worldwide brand. Because of this, people from around the world can buy products which they need to on Amazon.com. In a Google Trends analysis on the term “Amazon” in the past year, we can see that the term is popular in North and South America, Europe, the United Kingdom...