Social Media Monitoring project #1

 Introduction

Amazon is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired the Whole foods market for US$13.4 billion, which substantially increased its footprint as a physical retailer. 


Amazon’s target audience 

Amazon is a worldwide brand. Because of this, people from around the world can buy products which they need to on Amazon.com. In a Google Trends analysis on the term “Amazon” in the past year, we can see that the term is popular in North and South America, Europe, the United Kingdom, Australia, and parts of Asia. 

Amazon's base is International---From Google Trends

Why Amazon is so successful, let’s look at its strategies and Platform. 

Part of the reason for Amazon’s evolution from book retailer to “everything” retailer is its ability to tap into the power of referrals.
Add caption
Jeff Bezos, Amazon CEO, is quoted as saying, “It used to be that if you made a customer happy, they would tell five friends. Now, with the megaphone of the internet, whether online customer reviews or social media, they can tell 5,000 friends.” Such as Twitter, Facebook, and Instagram. 

Amazon's Twitter
 (3.4 Million likes on Twitter)



Amazon's Instagram
(2.8 Million likes on Instagram)

Except for Instagram and Twitter platform, Amazon has its own website to sell its products, customers can look through Amazon.com or go into the seller platform on Facebook. 
Amazon using the full force of its algorithms to figure out what each of its customers is most likely to buy and put that item in front of the customer at the right time. Everybody knows Amazon’s technology is second to none. You can do it without groundbreaking technology, or any technology, just by paying close attention. 
Look at the graph we can conclude the total number of followers are increasing in the past one month. The graph from socialbakers.com analytics.




From the graph, we can notice the followers are increasing faster at species day. Look at the Instagram followers are increasing about 2000 on 28 Sep, why it’s increasing that day? We can saw Amazon’s Instagram, it public the prime day advertisement will become in the future. And look at the carton picture, it attracts people's attention than normal pictures. 
Amazon's Instagram


Socialbakers.com analytics
Twitter also increasing followers on a certain day on 24 Sep, we can notice the followers are interaction about the Amazon Luna. When we monitor Twitter, we can know people are more excited about the amazon luna.




Amazon luna

Competition

Look at the graph, we know the Walmart as one of the biggest competitors in the retailer platform to amazon
From Google Trends: Amazon vs Walmart

Walmart is also an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. 
Looking at the graph from Google Trends, we can mainly spread in America. 

Comparing to Amazon, Walmart still has challenges. Walmart’s biggest weakness is the lack of e-commerce experience and expertise. Walmart is newer to the eCommerce space, while Amazon was built as an eCommerce-first retailer. Before Walmart acquired Jet.com in 2016, the company didn’t focus on eCommerce beyond the bare minimum.
Look at the graph, we can notice the followers are exit small difference, the Walmart followers less than Amazon. 
From socialbakers.com analytics: Instagram followers

Walmart also follows a different, less seller-friendly strategy for marketplace product placement. The big-box giant demands that sellers list at the lowest price available online — not just on Walmart.com — to win exclusive Buy Box placement. Walmart also has far fewer resources for sellers on its platform.

In order to enhance competence, Amazon provides Amazon Web Services (AWS) which is Amazon’s fastest-growing — and most lucrative— business arm. After that Amazon has expanded its AWS cloud offerings to connect with more clients.

Because of its commitment to world-class customer service, Amazon has developed a range of helpful tools users can employ to track packages and quickly return or exchange ordered items, bringing simplicity and convenience to their online shopping experiences. Amazon’s Customer Service team has won multiple awards for its dedication to preventing and swiftly addressing problems for customers. One of Amazon’s overarching missions is to become the planet’s most customer-centric company—and the brand’s dedication to this goal has paid dividends.

Social media is another powerful tool that Amazon employs to engage with shoppers and enhance the quality of its customer service. Because Amazon did right, the social media channels can help Amazon e-commerce business address customer concerns and build a solid foundation of loyal and passionate followers who advocate amazon. 

Conclusion

Why Amazon is so successful? The answer is a relentless commitment to customer experience. Everything that Amazon does — every strategic move, every investment — is guided by its goal to be the most customer-centric company in the world. Every step along the way is designed to serve customers as best as humanly possible.
Amazon has a logistics system that is far superior compared to other global retailers, and this is one of the key ways Amazon is able to deliver on its goal of being the earth’s most customer-centric company. From distribution centers near large cities to an advanced robotics system for improved efficiency, Amazon invests deeply in its logistical systems.
So if you’re a seller who wants to succeed on Amazon, it behooves you to remember Amazon’s overarching goals. If you can incorporate Amazon’s strategy into your own, you’ll be able to succeed on the platform as well.

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