Welcome to my blog! I’m jiahui, a graduate student at Clark University.
The king of Jewelers: Cartier engaging Social Media
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Cartier International SNC is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches. Founded by Louis-Francois Cartier in Paris in 1847, the company remained under family control until 1964. The tradition of royals buying Cartier jewelry started in 1856, when princess Mathilde, from the French aristocracy, became enchanted by the creations of Louis-Francois Cartier. Cartier was appealing to royals not only because of the excellence in craftsmanship but also because of its innovation and extravagance. Nowadays, the Fine Jewelry and Watches brand continues to carry the heritage, rarity, excellence, and extravagance that defines it and manages to reflect it through their social media strategy.
EXCEPTIONAL DIAMOND PAIRING
Cartier’s social media platforms include Instagram, Facebook, Pinterest, Twitter, Youtube, and most recently, Snapchat. They have an e-commerce site and a few phone applications, including a Bridal App and a Watchmaking App. All of the ways to communicate with people and create digital content. Cartier’s brand image reflects through all social media channels, where most of the content they post is professional. They have managed to create engagement within their community of followers, which shows through likes, comments, pins, retweets, and shares. Cartier’s marketing team surely knows the importance of communication across all channels, realizing they could have potential customers in any of them. Most importantly, Cartier is moving along with this “digital era” and embracing the opportunities they have to engage with consumers and to reach new markets. When we open the Cartier's social media, we can see all same advertisements post on social media, and it will enhance customers' visual effects.
Cartier Instagram
Cartier Eyewear
All of their social accounts reflect the rarity, excellence in craftsmanship, and extravagance that distinguishes Cartier. Along with the innovation in product development, they keep innovating and reinforcing their marketing strategy by adding channels that garner new opportunities, like Snapchat. This makes them stand out from most competitors in the Fine Jewelry industry, which only limits their social media marketing to a couple of platforms.
Cartier’s strategy helps the brand expand its network and increase its community’s loyalty through storytelling.
Such as Millennials advertisement. Cartier is one of the top companies that aggressively advertise to Millennials.
The social media enhanced awareness and audience engagement of social media users contributes directly to high conversion rates and sales through Facebook, or via other channels working together.
Audience research is the key to creating powerful campaigns because it allows your brand to reach the people who will be most interested in you. From Valentine’s day post, we can see more attract customer's eyes.
How Far Would You Go For Love
summer of love
From comments can easily draw the conclusion that customers interact with Cartier, it can help improve Cartier service.
Welcome to the window through Cartier. 👀👀👀
Thank you for your sharing, which enables me to know how to promote jewelry brand and how to enhance customer loyalty. I never thought social media could be so powerful. It also attaches great importance to the opinions of customers. I learned a lot from your blog.
Thank you for helping me understand the brand. I want to start by saying your ORIG blog has a very clear structure, it starts with the background of the company and then shows how groundswell is now being used to market their products. From the images you've put up, Cartier does seem to be working very hard on the various social media platforms, but I always think we are attaching groundswell to it, and sometimes we have to consider the features of the brand itself. I wonder if Cartier could have a more unique approach to marketing, such as the Mini approach.
Hi Jiahui: Thank you for sharing. Your analysis of Cartier's social media gives me a clear idea of the network operation of luxury brands. Like mini, they have established their own communities, which facilitates the interaction between the company and customers and cultivates customer loyalty. Thanks.
It seems that Cartier has a very strong and active social media presence. I think it's really cool to see how companies that have been around for a long time have adjusted to our now social media dominated world, and if they are able to keep up with younger companies. It certainly seem that Cartier has been able to do just that . It also seems like they also do a great job in knowing who their target audience is (millennials).
Why Is Martinelli’s Introduction: Martinelli’s is the brand name of S. Martinelli & Company , a juice company based in Watsonville, California. It is best known for its non-alcoholic sparkling cider and its apple juice. Why choose Martinelli's, let's look at the brand overview, Martinelli's has 150 years of product excellence. They've been family-owned and operated since 1868, producing Gold Medal premium 100% juices from apples grown in the fertile Pajaro Valley in Watsonville, CA. Martinell's products have been honored with more than fifty gold medals for excellence at state, national, and international expositions. looking back at history: --- In 1865 years, Stephen produces ginger ale and patented Orange Champagne, known as a ‘delicious temperance drink.’ He then starts to experiment with bottled fermented hard cider. --- In 1868 years, Stephen introduces fermented apple cider made from apples grown on his brother’s farm. S. Martinelli & Company is ...
Hi Jiahui
ReplyDeleteThank you for your sharing, which enables me to know how to promote jewelry brand and how to enhance customer loyalty. I never thought social media could be so powerful. It also attaches great importance to the opinions of customers. I learned a lot from your blog.
Hi Jiahui
ReplyDeleteThank you for helping me understand the brand. I want to start by saying your ORIG blog has a very clear structure, it starts with the background of the company and then shows how groundswell is now being used to market their products. From the images you've put up, Cartier does seem to be working very hard on the various social media platforms, but I always think we are attaching groundswell to it, and sometimes we have to consider the features of the brand itself. I wonder if Cartier could have a more unique approach to marketing, such as the Mini approach.
Thank you!
Tong
Hi Jiahui:
ReplyDeleteThank you for sharing. Your analysis of Cartier's social media gives me a clear idea of the network operation of luxury brands. Like mini, they have established their own communities, which facilitates the interaction between the company and customers and cultivates customer loyalty.
Thanks.
Hi Jiahui,
ReplyDeleteIt seems that Cartier has a very strong and active social media presence. I think it's really cool to see how companies that have been around for a long time have adjusted to our now social media dominated world, and if they are able to keep up with younger companies. It certainly seem that Cartier has been able to do just that . It also seems like they also do a great job in knowing who their target audience is (millennials).