How BJ’s wholesale club use digital services during the pandemic.

We all know A warehouse club is popular in America. One of the popular is Costco and BJ’s wholesale club, at first glance, Costco and BJ’s Wholesale appear quite similar, both are warehouse club operators that specialize in selling products in bulk. They also both opened their doors at approximately the same time. The first Costco opened in 1983 in Seattle, while BJ's started operations in New England in 1984.
Like many discount retailers such as Costco and Big Lots, BJ's Wholesale Club has enjoyed a strong sales and earnings boost from the coronavirus pandemic. With consumer budgets tightened and non-essential competitors forced to close their doors, BJ's saw its second-quarter results handily beat previous records.


How to spread BJ’s brand on pandemic? 👀

The initiatives BJ's took include greatly strengthening its digital wing, especially the appliance, home improvement, and telemedicine segments. Marketing and services were aimed at an influx of younger members, emphasizing personalization, and once again leveraging digital platforms and apps to do so. We can clearly obtain our requirements and information on BJ’s blog.

Image from BJ's blog

This link can help customers to save money and time to easily buy their products. BJ's also added several new categories of products to take advantage of high current demand while rapidly cleaning out older inventory. The company's freshly minted same-day grocery delivery service, which appeals to shoppers sheltered at home, is another example. COVID-19 drove the rollout of this feature, but its convenience could continue fueling sales post-pandemic. 
Delivery 


BJ’s members can save time and money by shopping for all their weekly essentials at everyday club prices – with no markups. You can place your order and schedule your delivery through the BJ’s App or by visiting delivery.bjs.com. BJ’s offers incredible value on national brands and helps members save even more with BJ’s exclusive brands, Wellsley Farms, and Berkley Jensen.
Save time by letting us do the shopping for you. You can rest assured that every piece of fresh produce, meat, fish, and poultry is handpicked by our team of personal shoppers.
Even better? We'll do the heavy lifting for more than just groceries. You can also order household essentials, baby products, pet food, and health and beauty items for you and everyone in your home with BJ’s same-day delivery.
Shopping online and delivery home

Besides, BJ’s pickup is never been easier or faster to shop. BJ's Pickup is a FREE service that allows you to shop online and schedule a pick-up at your nearest BJ's Club using the BJ's App. You can buy your favorite products on BJs.com or the BJ's App and schedule your pick-up when you want, available time slot permitting.
Use app easily


Thinking of becoming a BJ’s Member? Get ready to experience the best value and convenience in an easy one-stop-shop. With a BJ’s membership, we save up to 25% off grocery store prices and find incredible value on a variety of items from BJ’s exclusive brands and from the national brands we already know and love.
BJ’s also makes it easy to shop however we want with convenient digital shopping services such as the BJ’s mobile app, same-day delivery and buy online, pick up in-club. BJ’s has everything we need from everyday household goods, groceries, TVs, computers, indoor furniture, and more, all at an incredible value.

So Welcome to BJ's Member. 👏👏👏


Comments

  1. Kaiyu LiuSeptember 29, 2020 at 5:23 PM

    Hello Jia hui
    I am Glad to read your blog. The example you wrote about in your blog about how people used their mobile phones or computers to order goods online during pneumonia taught me a lot about how social media is promoted. These are ways to make people's lives easier, and I'm looking forward to reading your blog next week.

    ReplyDelete
  2. Deirdre PedersenSeptember 29, 2020 at 10:33 PM

    Hi Jiahui,

    This is a great, informative post. As someone who has shopped at BJ's a decent amount in the past, I found this interesting. Same day delivery services seem like a very smart marketing strategy. It caters to those who may be unable to shop in person due to covid, or those who are anxious about exposing themselves to the virus. Speaking also of BJ's pickup service, my dad has used it a few times over quarantine and has commented on how quick, easy and effective it was.

    ReplyDelete
  3. Anya KohanOctober 6, 2020 at 2:05 PM

    Hey Jiahui! This was a really interesting post to read and definitely presented me with new information. I haven't seen much advertising for BJ's or Costco recently, and the idea to observe and compare how these two similar companies have responded to COVID-19 was really smart. You made quite the case for BJ's, maybe I'll start shopping there!

    ReplyDelete

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