Why Is Martinelli’s

 Why Is Martinelli’s

Introduction: 

Martinelli’s is the brand name of S. Martinelli & Company, a juice company based in Watsonville, California. It is best known for its non-alcoholic sparkling cider and its apple juice. Why choose Martinelli's, let's look at the brand overview, Martinelli's has 150 years of product excellence. They've been family-owned and operated since 1868, producing Gold Medal premium 100% juices from apples grown in the fertile Pajaro Valley in Watsonville, CA. Martinell's products have been honored with more than fifty gold medals for excellence at state, national, and international expositions.

looking back at history: 

--- In 1865 years, Stephen produces ginger ale and patented Orange Champagne, known as a ‘delicious temperance drink.’ He then starts to experiment with bottled fermented hard cider. 

--- In 1868 years, Stephen introduces fermented apple cider made from apples grown on his brother’s farm. S. Martinelli & Company is founded. 

--- In 1890 years, the original recipe for hard cider is awarded the first gold medal for excellence at the California State Faire in Sacramento.

--- In 1991 years, as the first of the sparkling apple juice blends, Apple-Cranberry is introduced.

---at present, S. Martinelli & Company still famous for apple juice and non-alcoholic sparkling cider.

Looking at the picture, we can recognize so many products from Martimelli’s company. 

Martinelli's apple juice has three categories, one is apple juice, one of which is unfiltered apple juice, and the third is cider. According to the category, we obtain three main products, the first products are apple juices, the next is sparkling and organic. It focuses on these three types of products. We also can choose the fit size for the family. The smallest size is 8.4 fl.oz to 128 fl.oz.

Why we choose Martimelli’s: 

Martinelli uses drink your apple a day as an advertising slogan, besides, the strategy focused on creating an omnichannel advertising campaign tailored to specific product types, persona groups, and geo locations, looking at the videos, we can see all apple juice is made in fresh apple.

Martinelli's is the perfect year-round celebration cider🎉

from the first video, we can see people will drink sparkling when they have a party or need to celebrate something, all toast to celebrate. It stands for applause, cheers.

Martinelli's - A Family Tradition

In the second video, it shows customers how to make apple juice and where to get the raw materials. This is conducive to customer trust in the product. Not only that, but it also represents healthy and organic food.

How to use social media

From Facebook, we can see the comment, people like healthy food and think apple juice is the best juice for children, older and family. Besides, it’s also the best way for a gift. 

https://www.facebook.com/MartinellisCo

We will welcome the Hallowmas on 30th Oct, looking at the advertising we can see the creative for kids and family to have fun together. 

Doodling is a great way for parents and children to do it together, it also can enhance family members' emotions.  

Through Instagram, we can know if we make good use of social media to spread its brand well. Since 1868, Martinelli has been celebrating with our sparkling cider! 🍾However, in the autumn of 1917, Martinelli's non-alcoholic apple juice entered the market. 🍎At the time, the only juice available on the shelves of the local grocery store was grapes, which gave #Martinellis a unique advantage over apple juice products.

By Word of mouth, we can know the social media has a good power to spread brand from good reviews and comments, new customers will try this brand, and old customers also trust it. 

Welcome to have a test apple juice 🍎 🍹