Welcome to Jiahui's Blog

W e all know A warehouse club is popular in America. One of the popular is Costco and BJ’s wholesale club , at first glance, Costco and BJ’s Wholesale appear quite similar, both are warehouse club operators that specialize in selling products in bulk. They also both opened their doors at approximately the same time. The first Costco opened in 1983 in Seattle, while BJ's started operations in New England in 1984. Like many discount retailers such as Costco and Big Lots , BJ's Wholesale Club has enjoyed a strong sales and earnings boost from the coronavirus pandemic . With consumer budgets tightened and non-essential competitors forced to close their doors, BJ's saw its second-quarter results handily beat previous records. How to spread BJ’s brand on pandemic? 👀 The initiatives BJ's took include greatly strengthening its digital wing , especially the appliance, home improvement, and telemedicine segments. Marketing and services were aimed at an influx of younger membe...

Reading Reflections #1   F rom reading capture two: one of the listenings to the Groundswell and talking with Groundswell, we will know the value of a brand belongs to the market, and not to the company. The company in this sense is a tool to create value for the brand. And why listening is so important, the Market research is very good at find answers to questions, at the same time, market research is listening to their customers’ questions.   After reading, we can obtain the two ways to research the company’s questions. Wow, it’s amazing, if I don’t read this part, I still as a foolish person. If we want to research the public voice, or public require . We can google the product name along with the words. Or google blog search. Check out what the people who have tagged the company or the products on delicious are saying.  Besides, we still can set up our own private community , customers can ask questions and obtain answers from the community. Also, the company shoul...

TikTok is a Chinese video-sharing social networking service owner by ByteDance . TikTok was launched in 2017 for  iOS  and  Android  in most markets outside of  mainland China , however, it only became available worldwide, including the  United States , after merging with another Chinese social media service  Musically  on 2 August 2018. Since its launch in 2016, TikTok rapidly gained popularity in  East Asia ,  South Asia ,  Southeast Asia , the United States,  Turkey ,  Russia , and other parts of the world.  As of July 2020, TikTok, excluding reported close to 700 million users worldwide after less than four years of existence. As of April 2020, TikTok reported around 500 million monthly active users. Why TikTok is so popular and why it's can attract most people eyes? When we open the phone, we could watch the TikTok without considering. https://youtu.be/PyaZxrN_gM8         Following the video...

Hello everyone, my name is Jiahui Hai, a girl from China and my major is Communication at Clark University.                      Actually I arrived the US in January, 2020 to learn English program at ELS language school in Boston, so I have been to here for more than half a year. The photo above is me and it was taken during a hangout with my friends in Back Bay. I enjoy traveling a lot. I remember that when I arrived Boston, I made a plan to travel around the nearby cities. However, Covid-19 broke out, so I had to give up my plan and kept social distance with others. Luckily, I visited Museum of Fine Arts in Boston that I can share with you before pandemic.  It is still closed at present and will reopen on September 26, but I recommend you to visit after quarantine. There are many different  collections during different period. You can search for the information about the collections on their website such as current ...