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Prior to the social media monitor project, we compared Amazon and Walmart’s strategies. Amazon continues to be one of the most popular electronic business platforms in the United States. Despite its popularity, Amazon still has more competitors around the world, such as Walmart, Costco , and BJ’s . Following the amazon position, we have to admire Amazon💝 . Multi-segment positioning:💖 Amazon offers a wide range of products and services, successfully exploiting more than one segment at the same time. Specifically, the online retail giant sells almost 120 million products, appealing to the needs and wants of a wide range of customer segments.  Adaptive positioning:💖 the online retail giant closely monitors changes in the external marketplace and addresses increasing customer expectations by periodically repositioning products and services according to changes in the segment.  Amazon annual global marketing Looking at the graph , we can notice amazon's annual global marketi...

 Why Is Martinelli’s Introduction:  Martinelli’s is the brand name of S. Martinelli & Company , a juice company based in Watsonville, California. It is best known for its non-alcoholic sparkling cider and its apple juice. Why choose Martinelli's, let's look at the brand overview, Martinelli's has 150 years of product excellence. They've been family-owned and operated since 1868, producing Gold Medal premium 100% juices from apples grown in the fertile Pajaro Valley in Watsonville, CA. Martinell's products have been honored with more than fifty gold medals for excellence at state, national, and international expositions. looking back at history:  --- In 1865 years, Stephen produces ginger ale and patented Orange Champagne, known as a ‘delicious temperance drink.’ He then starts to experiment with bottled fermented hard cider.  --- In 1868 years, Stephen introduces fermented apple cider made from apples grown on his brother’s farm. S. Martinelli & Company is ...

At the end of Groundswell: the common challenges companies face—and the progress they make, Charlene Li and Josh Bernoff talked about fundamentally, social technology requires companies to move away from traditional mass marketing and management techniques and concepts of control, and toward empowering and connecting individuals, whether customers or employees. this process is difficult. Companies face four fundamental obstacles to adopt social technological. The cultural issue , the problem of perspective , and the organizational issue , the real risks to social applications. Charlene Li and Josh Bernoff express highly conservative top-down cultures and heavily regulated industries that fear moving forward are two key reasons that companies remain dormant. A famous example is Eileen Fisher . They realized that its customers have the potential to spread positive energizing messages about the company. Eileenfisherny Instagram: look at the comment, we can notice the name loribusc...

 Cartier International SNC is a French luxury goods conglomerate that designs, manufactures, distributes, an d sells jewelry and watches. Founded by Louis-Francois Cartier in Paris in 1847, the company remained under family control until 1964. The tradition of royals buying Cartier jewelry started in 1856, when princess Mathilde, from the French aristocracy, became enchanted by the creations of Louis-Francois Cartier. Cartier was appealing to royals not only because of the excellence in craftsmanship but also because of its innovation and extravagance. Nowadays, the Fine Jewelry and Watches brand continues to carry the heritage, rarity, excellence, and extravagance that defines it and manages to reflect it through their social media strategy.  EXCEPTIONAL DIAMOND PAIRING Cartier’s social media platforms include Instagram , Facebook , Pinterest , Twitter , Youtube , and most recently, Snapchat. They have an e-commerce site and a few phone applications, including a Bridal App ...

 Introduction Amazon is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired the Whole foods market for US$13.4 billion, which substantially increased its footprint as a physical retailer.  Amazon’s target audience  Amazon is a worldwide brand. Because of this, people from around the world can buy products which they need to on Amazon.com. In a Google Trends analysis on the term “Amazon” in the past year, we can see that the term is popular in North and South America, Europe, the United Kingdom...

For the past few weeks, we’ve discussed ways to engage social media and groundswell . In today’s post, we’ll discuss not only how you can embrace the groundswell , but how you can use it within your own company and any sales .  Groundswell   👇👇👇 In this book“ Groundswell: Winning in a World Transformed by Social Technologies ,” Charlene Li and Josh Bernoff show how we can benefit from embracing the groundswell, engaging with audiences on Facebook, Twitter, and using the groundswell within our own companies.  Reading from the nine-part, we will know more information Embracing the groundswell . The book stresses the importance of embracing the groundswell. From reading, I know they mean that we should embrace the opinions and potential ideas that audiences have for our companies. If one company trying to figure out what products to make, how to package them, and how to sell them, from that we will know embrace customer is important. Because customers don’t take long to ...